Integrate online services. Increase the effectiveness of advertising campaigns and optimize business processes

Today we will tell you about our service – Service Integration: make your business more convenient and productive!

What is service integration and why is it important?

The essence of integration is to connect several independent websites, portals or services that have open APIs to collaborate and exchange data. This capability opens unlimited possibilities for optimizing your business.

Examples of situations in which integration helps you:

Example 1. On your website, there are contact forms where clients enter their name, phone number, and write a short comment. After clicking the “send” button, the information is sent to an email address. However, this is often not enough for many reasons: poorly configured server – emails are not sent, rarely use email, you want submissions to be added to CRM, Google Sheets, or sent via a Telegram bot….

Example 2. You are running a Facebook ad campaign, where under the ad a customer clicks the “submit a request” button, fills out a contact form, and the data from it goes to the Meta service’s lead center. But that’s not enough for you – maybe you need to transfer the data of potential customers (leads) to a Google sheet or CRM?

Do you want to combine data from your contact form and Facebook ads with data from different sources, such as IP phone calls? If you are interested in several variants or all at once – you are in the right place!

Such integrations, depending on the features of the services, are implemented in different ways:

1. A special code is written to integrate services via the API interface. Payment is based on the hours worked by a qualified programmer.
2. Pre-built plugins or modules are used. Sometimes they are paid, sometimes free. Payment is based on the hours worked by a more versatile specialist – a webmaster.
3. Integration using services such as Zapier or Apix-Drive. Payment for configuring the service by a webmaster + subscription fee for the service.

The third option is more versatile as it allows for the quick integration of several services simultaneously. In our work, we use Apix-Drive. ApiX-Drive is a tool for creating online application automations. It is a convenient tool for business owners, allowing them to independently connect essential services without involving programmers. It is a service of Ukrainian origin, so it includes almost all integrations popular among Ukrainians and specialists from neighboring countries.

Below are the price lists for Zapier and Apix-Drive connectors for comparison. Both offer the possibility to test 100 connections per month. Sometimes this option is sufficient to start.

If you are interested in working with us, please contact us. Together, we will make your business more efficient and convenient for both you and your clients.